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Innovation and New Product Development Case Study

Case Title:

MojoPac: Redefining Mobile Computing?

Publication Year : 2007

Authors: Kisholoy Roy

Industry: Telecommunications

Region:US Europe

Case Code: IPD0083K

Teaching Note: Not Available

Structured Assignment: Not Available

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In September 2006, California-based RingCube Technologies released its mobile computing software, MojoPac worldwide. The software could be installed on any device that had an USB port like iPod, USB key-chain drive, mobile phone or any gizmo with digital storage space that was termed a Mojo device after the software installation. The technology behind the software enabled a user to work in a customised computing environment any place any time.

It seemed that MojoPac through its portability and enhanced security features simplified the concept of mobile computing, a concept that the world was introduced to with the advent of laptops in the 1980s.

Pedagogical Objectives:

  • To analyse the evolution of mobile computing devices over the years
  • To understand and analyse the technology behind the MojoPac software
  • To analyse the competitive scenario in the global mobile computing software industry.

Keywords : MojoPac; RingCube Technologies; Mobile computing; ThinkPad; Mobile phones; Wearable computers; Innovation Management Case Study; Personal digital assistant (PDA); iPod; Windows XP; Mojo devices; Software downloads; Customised desktop; Bluetooth; Universal serial bus (USB); Cache memory


  • Mobile Computing Devices: Evolution and Subsequent Development
    • Laptop
    • Handheld PC
    • Mobile Phone
    • Wearable Computers
    • Personal Digital Assistant
  • RingCube's MojoPac: Anywhere Computing Simplified?

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