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Innovation and New Product Development Case Study
Case Title:
SUSTAINABILITY INITIATIVE AT ROCHE: TARGETING TOMORROWS
Publication Year : 2010
Authors: S Ray and S Majumdar
Industry: Healthcare
Region:Global
Case Code: IPD0132IRC
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The case discusses the sustainable development (SD) initiatives taken up by Roche, one of the leading global pharmaceutical companies. The case provides a detailed account about how the company weaves SD into its business philosophy. It contains a note that discusses the concept, need and importance of SD. The case describes the company's social SD initiatives, after a brief introduction to Roche's history. It depicts the major benefits and awards received by the company due to these initiatives. The case will enable students to understand the concept and need for SD and how to integrate SD into business processes.
Pedagogical Objectives:
Keywords : Sustainable development, Social sustainability, Pharmaceutical industry, Sub-Saharan Africa, AIDS Pandemic, Malaria, HIV medicines
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