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Case Title:

SUSTAINABILITY INITIATIVE AT ROCHE: TARGETING TOMORROWS

Publication Year : 2010

Authors: S Ray and S Majumdar

Industry: Healthcare

Region:Global

Case Code: IPD0132IRC

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The case discusses the sustainable development (SD) initiatives taken up by Roche, one of the leading global pharmaceutical companies. The case provides a detailed account about how the company weaves SD into its business philosophy. It contains a note that discusses the concept, need and importance of SD. The case describes the company's social SD initiatives, after a brief introduction to Roche's history. It depicts the major benefits and awards received by the company due to these initiatives. The case will enable students to understand the concept and need for SD and how to integrate SD into business processes.

Pedagogical Objectives:

Keywords :  Sustainable development, Social sustainability, Pharmaceutical industry, Sub-Saharan Africa, AIDS Pandemic, Malaria, HIV medicines

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