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Case Title:

ASUS: Business Built on Innovation

Publication Year : 2013

Industry: Computer Hardware and Electronics

Region:Taiwan

Case Code: IPD0139

Teaching Note:  Not Available

Structured Assignment: Not Available

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Abstract:
ASUSTEK Computer Inc. (ASUS), the Taiwan-based computer hardware and electronics company, had a long history of being a technological innovator. Since its inception, the company had constantly been developing new products through innovation. The company depended on its innovation strategies to gain a competitive edge over its competitors, and it planned to employ these strategies in the future as well.

Pedagogical Objectives:

  • To discuss how constant product innovations have enabled ASUS to transform itself into the one of the world’s largest innovative companies
  • To highlight the innovation strategies of ASUS
  • To discuss whether the innovation strategies would also enable ASUS to stay ahead of its competitors in the future.

Keywords : ASUS, Innovation, Business Strategy, Creativity, DNA Culture, Design Innovation, New Product Development, Total Quality Management, Innovation and Aesthetics , Lean Thinking, Integrated Approach , Innovative Marketing Strategy

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