Brand / Marketing Communication Strategies and Advertising and Promotional Strategies Case Study

PCCW: Hong Kong's Integrated Communication Company's Growth Strategies

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Abstract:
Since its inception in 2000, Hong Kong-based Pacific Century CyberWorks Limited (PCCW) has grown to be one of Asia's leading integrated information technology and communications companies through different strategic acquisitions and alliances. In June 2005, PCCW re-entered the mobile telephony market by acquiring the Hong Kong based Sunday Communications Ltd.

Pedagogical Objectives:

• To analyse the reasons behind the various strategic alliances of PCCW
• To discuss new opportunities and challenges facing PCCW in the event of its re-entry into the mobile telecom market.

Keywords : Pacific Century CyberWorks (PCCW); Growth Strategies Case Study; Richard Li Tzar Kai; PCCW’s expansion in China; PCCW Cable and Wireless HKT merger; Hong Kong’s telecom market; PCCW’s mobile telephony market in Hong Kong; PCCW’s broadband services; PCCW’s Sunday communications synergies; PCCW’s competitors; PCCW’s strategic alliances; Mobile operators in Hong Kong; 3G mobile phone service

Contents:

• PCCW: A Brief Profile
• PCCW’s Growth Strategies
• Future Plans