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Brands & Branding and Private Labels Case Study
Case Title:
Star Wars: A Star Brand
Publication Year : 2005
Authors: Bhuvaneshwari
Industry: Entertainment
Region:USA
Case Code: BBP0044B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
George Lucas’ film ‘Star Wars’, apart for having a massive cult following, is one of the world’s most recognisable brands. Star Wars was one of the first films to mass merchandise movie related products to promote the film. With merchandise grossing more than $9 billion worldwide, Star Wars eclipsed all merchandising efforts of the Hollywood film industry. The case looks at the manner in which the Star Wars brand has grown and the factors behind this growth. It also raises the question of the survival of Star Wars, the movie and the brand, since the release of the final film ‘Star Wars Episode III: Revenge of the Sith’.
Pedagogical Objectives:
- To understand how Star wars brand has grown.
Keywords : Hollywood cinema industry, Computer generated imagining, Animation brand, Brands & Branding Case Study, merchandising strategy
Contents:
- Background of Star Wars
- Star Wars Brand Merchandise
- Future of Star Wars
- Star Wars Sequels
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