Business Case Studies, Consumer Behaviour Case Study, Japan: The World's Next Cultural Trendsetter?

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Consumer Behaviour Case Study

Case Title:

Japan: The World's Next Cultural Trendsetter?

Publication Year : 2005

Authors: Kalyani Vemuri & T. Phani Madhav

Industry: General Business


Case Code: CSB0012

Teaching Note: Available

Structured Assignment: Available

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From the beginning of the post-World War II era to the late nineties, Japan was establishing itself as a leading exporter of high-tech products. But increased competition from countries like the US and Korea coupled with a decade-long stagnation led the Japanese government to seek alternate revenue streams, especially cultural exports. Anime and Manga are considered the most prominent of Japanese cultural exports. The tremendous rise in popularity of Anime and Manga and widespread Japanese cultural influence on food, architecture and fashion have led experts to study Japan's increasing 'soft power'.

Pedagogical Objectives:

  • To discuss the impact of Japan’s cultural exports on Japan’s economy in the long run.

Keywords : Japanese cultural exports,Government and Business Environment Case Study, Gross national cool, Soft power, Anime, Manga, Fansub communities, Scanlation, Value of cultural imports, Changing Japanese work culture


  • Japan's Rising 'Cool' Quotient
  • Anime
  • Manga
  • Japan's Increasing Soft Power – The Key to its Turnaround?

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