Marketing Strategies Case Study

Is Apple managing its 4 P’s effectively?

OR

Abstract:
In March 2006, the $13.9 billion-Apple is at the crest of another marketing success. Its diminutive MP3 music player - iPod has changed the world of music. This is not the first time that Apple and its founder Steve Jobs have developed an iconic product with far reaching impact on the industry. Notwithstanding the success of iPod and iTunes, Apple’s future in the IT industry is by no means guaranteed. Even in 2005, Apple is considered a niche player, with no significant presence in the mainstream market. Despite great products, analysts fear that Apple can once again lose its lead in the market in the long run. Is Apple managing its four P’s of marketing effectively? The case discusses Apple’s marketing strategy over the years under the 4 P’s of marketing.

Pedagogical Objectives:

• The case discusses Apple’s marketing strategy over the years under the 4 P’s of marketing
• It also highlights Apple’s dependence on innovative product line and innovations for continued success.

Keywords : Product, Price, Promotion, Marketing strategy, Product Development, retail strategy, Marketing Strategies Case Study, Apple, i-pod, i-tunes, i-mac, Steve Jobs, product design, pricing strategy, vertically integrated model