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Competitive Strategies Case Study
Case Title:
Rocketboom.com: Changing the Face of Entertainment Media
Publication Year : 2006
Authors: Shruti khatri, Mridu Verma
Industry: Internet and e-commerce
Region:Global
Case Code: COM0167P
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Launched in 2004, as a mock news show on the Internet, Rocketboom.com was a brand new concept. The show on the website was a combination of innovatively combined humorous news reports, comedy, and video blog. Initially, Rocketboom.com was not taken very seriously by the industry, but soon it had 300,000 viewers, numerous advertisers and buy-out offers from major TV networks. The case discusses the concept behind Rocketboom, its business model, creation of a new market segment, birth of competition and challenges faced by the company.
Pedagogical Objectives:
- To discuss the business model of Rocketboom
- To understand the dynamics of creating a new market segment by a company
- To evaluate the success factors of Rocketboom.
Keywords : Video blog; Andrew Baron; Competitive Strategies Case Study; Amanda Congdon; Tivo; weblog
Contents :
The Indian Auto Market
Map of the Golden Quadrilateral
Volvo’s strategy in India
Volvo’s Growth in Truck Segment
Volvo’s Growth in the Bus Segment
Structure of AB Volvo group
Trends in CV segment
IT sourcing from India
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