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Case Title:

Sun Tzuís The Art of War: Industry Analysis Exercise (A)

Publication Year : 2009

Authors: Deepti Srikanth and Priti Krishnan, Dr Nagendra V. Chowdary

Industry: NULL

Region:Not Applicable

Case Code: COM0224

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Sun Tzu's The Art of War, written 2,500 years ago holds powerful lessons for running businesses, managing people, honing leadership abilities, motivating the employees, preparing for a battle, etc. If the book is used in a highly structured way to underscore the underpinnings of priceless wisdom contained throughout the book, the derived learning would be highly enriching. No doubt, the bookís principles can be applied across all the functional areas of management Ė may it be manufacturing/production, marketing, finance, HR or any other dimension of managing a company. Most interestingly and effectively, the book's powerful lessons can be related to Strategy course, especially for analysing industries. When this book is used for analysing an industry, along with the other established industry analysis tools and techniques, the students would have definitely widened their horizons. To that end, this note provides how competition shapes up the strategy making, an overview of Sun Tzuís The Art of War and how to go about integrating this book with industry analysis exercise. A set of 100 MCQs and two videos (one on Indian Banking Industry and other on Indian Telecom Industry) are also available along with this note.

Pedagogical Objectives:

    Keywords :  Leadership, Military, The Art of War, RMAS, Henry Fayol, Sandhurst, Strategy, Sun Tzu, Warfare, Culture, Wars, Crisis, HRM, Marketing, Drucker

    Contents : 
    Competition and The Art of War
    A Classroom Exercise
    The Use of Spies
    The Nine Situations
    Weak Points & Strong

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