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Going Global Case Study
Case Title:
Huawei Technologies: Growth Strategies
Publication Year : 2004
Authors: Bala Kiran, Sumit Kumar Chaudhuri
Industry: Engineering, Electrical and Electronics
Region:China
Case Code: GGL0005
Teaching Note: Not Available
Structured Assignment: Not Available
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Abstract:
The height of a tree depends on the depth of the roots. Huawei Technologies, having established itself on its home turf China, decided to go global. Though competing on price helped Huawei in developing countries, the game seemed different in the developed countries.
Pedagogical Objectives:
- To discuss Huawei's strong hold on the Chinese market and its subsequent entry into the Asian, European, African and American markets.
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Contents:
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Keywords : Huawei Technologies; China; Telecommunications equipment; Peoples Liberation Army; Huawei in Asia; Huawei in Africa; Berlikomm; Growth Strategies Case Study; Bashkir Electronic Telephone Association (BETO); IBM; Going global; Code division multiple access (CDMA); Cisco; 3G; TELLIN WIN system; Global system for mobile communication (GSM)
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