Business Case Studies, Industry Analysis Case Study, Original Design Manufacturers: Mobile Phone Industry's Changing Paradigms

print page
Tell A Friend

Case Categories

Share |

Industry Analysis Case Study

Case Title:

Original Design Manufacturers: Mobile Phone Industry's Changing Paradigms

Publication Year : 2004

Authors: Uma Shanker Shastry & T Phani Madhav

Industry: Telecommunications


Case Code: INA0018

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

Since its evolution in the early 1990s, the mobile handset industry was marked with challenges such as globalisation, short product life cycles, short time-to-market, shrinking margins and customisation. The erstwhile approach of staying vertically integrated seemed obsolete, forcing the handset manufacturers to rely on 'outside' firms for design and manufacturing requirements. As a result, the original design manufacturers (ODM) found a place in the supply chain, thus changing the entire gamut of the handset business.

Pedagogical Objectives:

  • To discuss how ODMs have become a threat to the handset manufacturers. The case study can be anchored around Michael E Porter's Five Forces model.

Keywords : Mobile handset manufacturing, Original design manufacturers (ODM), Electronic manufacturing services, ODMs in Taiwan, Vertically integrated firms, Barriers of entry, Technology Management Case Study, Branding, Operator-specific handsets, Time-to-market, Mobile generations, Reference platforms, Nokia, Smartphones, Symbian, Sony Ericsson

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap