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Industry Analysis Case Study

Case Title:

Mobile Phone Industry's Safety Concerns: Managing Troubled Times

Publication Year : 2005

Authors: Dakshi Mohanty, T. Phani Madhav

Industry: Telecommunications


Case Code: INA0037

Teaching Note: Not Avaliable

Structured Assignment: Not Available

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Since the introduction of mobile phones in the early 1980s, there have been concerns regarding the effects of the use of mobile phones on human health. There were allegations that the microwave radiation used to transmit conversations between base stations and mobile phone handsets could lead to health problems such as fatigue, reduced concentration and cataracts among others. Although, there was no concrete evidence that mobile phones posed a threat to human health, researchers warned people to take a cautious approach to the use of mobile phones. Meanwhile, mobile phone manufacturers initiated efforts to counter the health fears.

Pedagogical Objectives:

  • To highlight the efforts initiated by mobile phone manufacturers to mitigate the fears about the health risks associated with the use of mobile phones

Keywords : Mobile phone industry; Health issues; Mobile phone industry’s safety concerns; Microwave radiation; Health risks and mobile phones; Mobile phone base stations; Mobile Manufacturers Forum; Electromagnetic radiation; Mobile Operators Association; Managing in Troubled Times Case Study; World Health Organisation; Initiatives by mobile phone manufacturers; Specific absorption rates of mobile phones; Radiation levels of mobile phones; Mobile Telecommunications Health Research programme

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