Business Case Studies, Mergers, Acquisitions and Takeovers Case Study, News Corporation's Acquisition of DirecTV, A Strategic Fit

print page
Tell A Friend

Case Categories

Mergers, Acquisitions and Takeovers Case Study

Case Title:

News Corporation's Acquisition of DirecTV : A Strategic Fit

Publication Year : 2004

Authors: Phani Kumar P. S, T. Phani Madhav

Industry: Entertainment


Case Code: MAA0015

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Rupert Murdoch's News Corporation Limited acquired DirecTV, America's leading satellite television provider in December 2003. DirecTV, launched in America in 1994 as a provider of Direct Broadcast Service, became the world's largest satellite television provider with profits of $6.5 billion in 2003 and a customer base of about 12.6 million in the United States.

Pedagogical Objectives:

  • To discuss the reasons for News Corporation's acquisition of DirecTV and the strategic fit for News Corp
  • To discuss the factors that led to the popularity of DirecTV and how News Corp stands to benefit from the acquisition
  • To discuss the benefits for DirecTV resulting from the acquisition and how the acquisition is expected to bridge the gap in News Corp's worldwide satellite distribution system.

Keywords : News Corporation;Mergers, Acquisitions, Alliances Case Study; Rupert Murdoch; DirecTV; Cable networks; Satellite distribution system; Vertical integration; National reach; Strategic fit

Contents : 
Directv & The Us Broadcasting Industry
The Acquisition: A Prolonged Battle
The Strategic Fit
Directvunder News Corp: The Road Ahead
How Directv Works
Media Holdings Of News Corporation

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Dr James O` TooleDr James O` Toole

    Dr James O` Toole, Daniels Distinguished Professor of Business Ethics at the University of Denver’s Daniels College of Business
    Speaks on The Making of a CEO
  • Paul BrackenPaul Bracken

    Prof. Paul Bracken, leading expert in global competition and the strategic application of technology in business and defense.
    Speaks on Midlife Crisis
  • Bill FischerBill Fischer

    Bill Fischer, Professor of Technology, IMD
    Speaks on Building High Performance Teams
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap