Business Case Studies, Mergers, Acquisitions and Takeovers Case Study, Oracle's Takeover of Siebel, Reshaping the CRM Software Market

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Mergers, Acquisitions and Takeovers Case Study

Case Title:

Oracle's Takeover of Siebel : Reshaping the CRM Software Market?

Publication Year : 2005

Authors: Sireesha.M, Sumit Kumar Chaudhuri

Industry: Information Technology and IT Enabled Services


Case Code: MAA0017

Teaching Note: Not Available

Structured Assignment: Not Available

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Since the 1990s, Oracle Corporation has been expanding its application software business through acquisitions. With the acquisition of Siebel Systems, the leading CRM (Customer Relationship Management) software provider, in September 2005, Oracle replaced SAP AG as the number one player in the global enterprise software business. However, Oracle has to compete with niche players like and Netsuite, which provide on-line, subscription-based business software services to its customers at lower prices.

Pedagogical Objectives:

  • To highlight the acquisition of Siebel as a part of Oracle's business consolidation strategy
  • To discuss the impact of Oracle’s acquisition on the commoditised global software market.

Keywords : Global software industry;Mergers,Acquisitions,Alliances Case Study; Global enterprise software industry; US enterprise software industry; Growth of Oracle through acquisitions; Competitive advantage of Oracle; Competitors of Oracle; Enterprise resource planning; Customer relationship management; Supply chain management; e-Business suite of Oracle; Commoditisation of the software market; Project fusion; Software services industry; Web enabled services;

Contents : 
Oracle: From Database Management to Complete IT Solution
The Competitive CRM Software Market
Oracle’s Acquisition of Siebel: Transforming the Global CRM Market
Oracle Firsts – Thirty Years of Oracle Innovation
Businesses of Oracle
Revenues of the Business and Operating Segments of Oracle

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