Business Case Studies, Strategic Alliances, Collaboration and Joint Ventures Case Study, Google and Ebay’s AD Deal: Will It Work?

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Strategic Alliances, Collaboration and Joint Ventures Case Study

Case Title:

Google and Ebay’s AD Deal: Will It Work?

Publication Year : 2006

Authors: Siddhartha Paul, Abhijit Sinha

Industry: Internet and e-commerce


Case Code: SCJ0012K

Teaching Note: Not Available

Structured Assignment: Not Available

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The online auction and shopping organization eBay signed up Google to provide Web search advertising outside U.S.The two companies would start “click to call” advertising across Google and eBay. The new feature would enable the online buyers to click on an advertisement and talk directly to an advertiser or eBay seller using Google’s Talk software or eBay’s Skype.This deal may generate revenue for eBay through its Skype. Google could also be benefited by expanding more into local advertising. The case discusses about Google and eBay and its alliance with a brief overview of online advertising.<>

Pedagogical Objectives:

  • To discuss the impacts of ad deal between Google and eBay
  • To discuss how Google worked as a search engine
  • To understand the company background of eBay
  • To get an overview of online advertising, globally
  • To see whether this alliance leads to a win-win situation for both the companies or not.

Keywords : Mergers,Acquisitions,Alliances Case Study;Google; eBay; Advertising; Search engine; Yahoo; On-line auctioneer; Internet advertisement; Microsoft; Google Talk; PayPal; Adwords; Business strategy; Alliance; Dell; Skype

Contents : 
About Google: The Search Engine
About Ebay
Online Advertising – Overview
Google And Ebay- “Click To Call”Alliance
How Google Works
Advertising Revenue Of Google
Google Adwords
Internet Search Engine Market Share In The Us

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