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Services Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKS0132IRC Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
MKS0131IRC KFC: 'Serving with a Difference'
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MES0103IRC Vogue in India: The Market Entry Strategy
MES0102IRC Virgin Mobile's Entry Strategies in India
MES0101IRC Tesco's Big Plans To Enter Indian Retail
MES0100IRC Tesco in Japan – Experimenting with Retail Formats
MES0099IRC Tesco in China: Opportunities and Challenges
MES0098IRC Telenor's Entry into Indian Mobile Market: Too Late and Expensive?
MES0097IRC Standard Chartered: Invading into Mainland China
MES0096IRC Sanpaolo: Establishing its Footprint in Serbia
MES0095IRC Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India?
MES0093IRC Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
MEBE0011 Demand for and Supply of Money: A Case of India
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
MCS0026IRC AdWords goes mobile: A move into mobile advertisement
MCS0025IRC US President Barack Obama's Election Campaign 2008: Leveraging New Media
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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