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Marketing Strategies / Strategic Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MM0022 DELL’s Dilemma: Corporates or Consumers?
MM0020 Indian Hotel Industry (A): The Competitive Dynamics
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’
MM0018 Indian Auto Component Industry
MM0015 Americanism, Brand America and American Brands
MM0014 Corporate Communication,The Toyota Way
MM0013 P&G: From Mass to Micromarketing
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0011 Apple’s iPod: Product Development and Extension Strategies
MM0010 Hyundai’s “Santro” in India: Product Life Cycle Strategies
MM0006 Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0004 Nano, Tata’s ‘People’s Car’: Who is Marketing?
MM0003 Coca-Cola – Contentious Overseas Business Practices
MM0002 Titan Industries – Getting the Marketing Mix Right
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?
MKS0120 Reebok Vs Nike in India: Reebok Covert Marketing strategies
MKS0031 Nestlé's Marketing: The Next Driver of Value Growth?
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand


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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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