Business Case Studies, Innovation and New Product Development Case Study, Corning, US Glass and Ceramics Maker: 150 years of Innovative Experience

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Innovation and New Product Development Case Study

Case Title:

Corning, US Glass and Ceramics Maker: 150 years of Innovative Experience

Publication Year : 2006

Authors: Ravi Kiran and Saradhi Kumar, Sumit Kumar Chaudhuri

Industry: Building Materials and Construction Equipment


Case Code: IPD0071

Teaching Note: Not Available

Structured Assignment: Not Available

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In the history of global businesses, it is observed that some companies prosper by making continuous innovations in their business practices, as others grow by using their financial muscle to acquire other companies. A few prosper by making patient investments that can take decades to pay off. Corning a glass and ceramics maker established 150 years ago, is one of those companies that stuck to innovation since its incorporation and made investments in ambiguous technologies, some of which paid off and some did not. Still, the company persisted with innovation and eventually made technology its competitive advantage in specific fields like LCD glass, flat-panel screens, optical fiber products, environmental technologies and laboratory products for life sciences research. It is observed that matching Corning's strength in these areas would be a Herculean task for any other company.

Pedagogical Objectives:

  • To discuss continuous innovation as the competitive advantage of Corning.

Keywords : Corning; Innovation as competitive advantage; Glass industry; Optical fibres; Liquid crystal display (LCD) screens; Flat screens; Innovation Management Case Study; Technology as competitive advantage; Laboratory equipment; Emission control systems


  • Corning : The US Glass and Ceramics Maker
  • Corning: 150 Years of Innovation Experience
  • The Future of Corning

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