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Case Title:

AMD's Technological Innovations: Converting Capabilities into Competitive Advantages

Publication Year : 2006

Authors: Rupesh Kumar Madhogaria, Sumit Kumar Chaudhuri

Industry: Minerals, Metals and Mining

Region:USA

Case Code: IPD0072

Teaching Note: Available

Structured Assignment: Available

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Abstract:
AMD always remained in the shadow of Intel until the launch of its Athlon and Opteron processors. Although AMD holds less than 20% of the global microprocessor market vis--vis Intels's 80%, the technical superiority of its products has been accepted by the industry. With Hector Ruiz at the helm, the company has initiated renewed effort in continuing its commitment to customer-centric innovation.

Pedagogical Objectives:

  • To highlight the changing competitive dynamics of the global microprocessor market
  • To understand how a newcomer can challenge and unsettle an established player.

Keywords : Advanced micro devices; Core Competency & Competitive Advantage Case Study; Global microprocessor industry; Intel; AMD's customer centric innovations; Server, desktop and notebook processors; Competition between AMD and Intel; Innovations by AMD; AMD's core values; Competitive advantages of AMD

Contents:

  • Global Computer Microprocessor Industry: A Competitive Scenario
  • AMD: Turning Core Competency into Competitive Advantage

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