Innovation and New Product Development Case Study

AMD's Technological Innovations: Converting Capabilities into Competitive Advantages

OR

Abstract:
AMD always remained in the shadow of Intel until the launch of its Athlon and Opteron processors. Although AMD holds less than 20% of the global microprocessor market vis-à-vis Intels's 80%, the technical superiority of its products has been accepted by the industry. With Hector Ruiz at the helm, the company has initiated renewed effort in continuing its commitment to customer-centric innovation.

Pedagogical Objectives:

• To highlight the changing competitive dynamics of the global microprocessor market
• To understand how a newcomer can challenge and unsettle an established player.

Keywords : Advanced micro devices; Core Competency & Competitive Advantage Case Study; Global microprocessor industry; Intel; AMD's customer centric innovations; Server, desktop and notebook processors; Competition between AMD and Intel; Innovations by AMD; AMD's core values; Competitive advantages of AMD

Contents:

• Global Computer Microprocessor Industry: A Competitive Scenario
• AMD: Turning Core Competency into Competitive Advantage