Popular Searches
Useful Links
Brands & Branding and Private Labels Case Study




Case Title:
Brand London: An FDI Attraction
Publication Year : 2008
Authors: Kirti Nair, Bharathi S. Gopal
Industry: General Business
Region:Europe
Case Code: BBP0097B
Teaching Note: Available
Structured Assignment: Available
Abstract:
Over the years, London had emerged as a global hub for companies that intended to invest in Europe. London’s FDI attractiveness resulted in the city gaining the status as a major financial services centre. The city gradually lost its once-famous tag of being a prominent manufacturing hub. By 2007, several other destinations like China and India were posing a severe competitive challenge to London in terms of attracting foreign investment. Eventually, London slipped in the rankings for FDI attractiveness. This resulted in several challenges for the city. It was also pointed out that transport infrastructure and inadequate housing for the growing population was a major concern. This has severe implications in times of a financial downturn.
Pedagogical Objectives:
- The case study helps students understand and analyse:
- The factors that need to be considered for choosing a location for foreign investment
- The emergence of London as a major FDI destination in Europe
- The factors that favored London as a suitable location for FDI
- The challenges and measures to sustain London’s status as a favorable FDI location in Europe.
Keywords : London, FDI, Foreign Direct Investment, Attractiveness, foreign market entry, European markets, Infrastructure, Financial Services, Manufacturing, Big Bang, Foreign investors, Brands and Branding Case Study, World City, United Kingdom, Financial Centre, Transport and Housing
Related Case Studies
Recently Bought Case Studies

Marketing New Vistas - Vol.I
Price: $25
Hardcover edition
ISBN 978-81-314-1665-5Emerging Giants from Emerging Markets
Price: $25
Hardcover edition
ISBN 978-81-314-1955-7New Age Marketing– Vol. I
Price: $35
Hardcover edition
ISBN 81-314-0489-7- View all Casebooks »
Case Studies On
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I - I
Hardcover editionCourse Case Mapping For Marketing Management - II
Price: $Course Case Mapping For Marketing Management - II - I
Hardcover editionCourse Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational ModelAn interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business ModelAn Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development CourseYou Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior CourseNew Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
Al Ries
Chairman of Ries, an Atlanta-based marketing strategy firm
Speaks on Brands and BrandingP Gopalakrishnan
is a Vice-President, CavinKare International Business.
Speaks on Brands and BrandingRichard Rawlinson
Richard Rawlinson, is a Vice President of Booz & Company
Speaks on Marketing in a Downturn- View All Executive Interviews»