Marketing Strategies / Strategic Marketing Case Study

Children's Television Channels: The Marketing Challenges

OR

Abstract:
By the end of 2004, there were more than 100 children's television channels around the world. This was in spite of the fact that the advertising revenues on a children's television programme were far less than that from an adult television programme. Moreover, there were government regulations restricting advertisements targeted at children. However, children's television was becoming increasingly lucrative and a fast growing business because of its multiple revenue streams. The revenue potential was attracting many new players that were bound to increase the competition in the already crowded marketplace.

Pedagogical Objectives:

• To discuss the revenue streams of the children's television channels and the marketing challenges faced by them.

Keywords : Revenue potentials, Children's television, Television networks, Syndicate programmes, Nickelodeon, Media corporations, Marketing Strategies Case Study, Merchandising, Advertisements, Licensing agreement, Lifestyle change, Marketing strategies, Market fragmentation, Brand loyalty

Contents:

• Business of Serving the Young
• The Challenges