Business Case Studies, Marketing Strategies / Strategic Marketing Case Study, Word of Mouth in P&G, Ethically Right?

print page
Tell A Friend
Bookmark
 

Case Categories

Marketing Management Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Nestlé’s Marketing: The Next Driver of Value Growth?

Publication Month and Year :  July 2009

Authors: Supriyo Bose, Sumit Kumar Chaudhuri

Industry:  Dairy and Food Products

Region: Global

Case Code:  MM0001

Teaching Note: Not Available

Structured Assignment: Not Available


OR





Abstract:
Although marketing and brands have long been considered ast he twin forces behind the success of Nestle, marketing traditionally played a peripheral role for the company.Tofuel growth at Nestle, PeterBrabeck, its chiefexecutive officer, integrated the various functions of marketing to make it the backbone of the company. Brabeckal somade efforts toreposition Nestle as a health corporation to generate a feeling of well-beinga mong its consumers. He was convinced that the functional foods or‘nutraceuticals’ of Nestle would be the drivers for creating value in future and that marketing would be the most vital function to achieve the value added growth.

Pedagogical Objective:

  • To discuss the efforts ofNestle to transformitself into a health provider byleveraging on its core activity,marketing.

Keywords : Positioning, Target Customers, Segmentation, Marketing and brands; Nestle; Peter Brabeck; Healthcare; Nutraceuticals; Nutrition; Umbrella brands; Packaging; Value creation; Organic growth; Marketing Strategies Case Study; Functional foods; Product Technology Centers (PTCs); Regional tastes and preferences; Health consciousness, Marketing Management; Marketing Mix; Market Segmentation; Product Life Cycle; New Product Development; Consumer Behavior; Marketing Case Studies; MBA; Marketing Course for MBA Marketing Course Case Map; Course Case Map; Case Map

Contents:

  • Marketing and Brands: Twin Pillars of Nestlé's Empire
  • Growth Strategies with Marketing as its Core
  • Value Creation and Future Growth Prospects

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • P GopalakrishnanP Gopalakrishnan

    is a Vice-President, CavinKare International Business.
    Speaks on Brands and Branding
  • Richard RawlinsonRichard Rawlinson

    Richard Rawlinson, is a Vice President of Booz & Company
    Speaks on Marketing in a Downturn
  • View All Executive Interviews»







Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap