Business Case Studies, Marketing Strategies Case Study, Netflix, Neuromarketing

print page
Tell A Friend
Bookmark
 

Case Categories

Marketing Management Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Gitanjali Group's Brand Management Strategies

Publication Month and Year : 2013

Industry: Jewelry

Region:India

Case Code: MM0070

Teaching Note: Not Available

Structured Assignment: Not Available


OR





Abstract:
Gitanjali Group is the largest branded player in the jewelry market in India. The case traces the growth of the company and its efforts to introduce branding in the jewelry market. The case focuses primarily on the multi-branding strategy adopted by the company. It throws light on Gitanjali's brands that make up the company's portfolio. It also brings out the scope for discussing positive and negative aspects of following a multi-branding strategy. The case ends with a discussion on the future prospects of the company.

Pedagogical Objective:

  • To understand the concept of brands and branding;
  • To understand the concept of multi-branding;
  • To analyze the multi-branding strategy of a company in the jewelry market;
  • To understand the advantages and disadvantages of the branding and multi-branding strategy in the jewelry market;
  • To gain insights into the competitive scenario in the Indian branded jewelry market; and
  • To analyze the future prospects of the company.

Keywords : Gitanjali Group, Gitanjali Jewelry Vending Machine, Branded Jewelry, Consumer Taste/Preference, Change in Consumer Perception, Multi Branding Strategy, Gold and Diamond Jewelry, Inorganic Growth Strategy, Brand Equity, Brands and Branding, Tanishq, Family Jewelers

Contents:

  • Introduction
  • About Gitanjali
  • Gitanjali's Brand Portfolio
  • The Rationale for Multi Branding
  • Brand Management Strategies
  • Future Outlook
  • Exhibits

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • P GopalakrishnanP Gopalakrishnan

    is a Vice-President, CavinKare International Business.
    Speaks on Brands and Branding
  • Richard RawlinsonRichard Rawlinson

    Richard Rawlinson, is a Vice President of Booz & Company
    Speaks on Marketing in a Downturn
  • View All Executive Interviews»







Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap