Competitive Strategies Case Study

DELL: PCs In Pieces?

OR

Abstract:
The case describes the challenges that the Dell’s Personal Computer (PC) business faces. The case aims at providing discussion points regarding Dell’s present strategies in dealing with the changing PC market. The case traces the growth of the PC industry and reasons for retardation of the growth. It also intends to raise debate on Dell’s business model and the viability of the model in today’s competitive scenario. The case is designed to help understand the PC industry, Dell’s position as a PC maker, competition faced by Dell and impact of its business model on the market as well as on the prospects of its growth in other related areas.

Pedagogical Objectives:

• To understand the PC industry and Dell’s position as a PC maker
• To understand the competition faced by Dell
• To understand the impact of Dell’s business model on the market as well as on the prospects of its growth in other related areas.

Keywords : Dell; Personal Computers/pcs; PC Industry; Laptops; Desktops; Competitive Strategies Case Study; Michael Dell; Global PC Market; Dell Strategies; Replacement Cycle; PC Price Wars Portable Computers

Contents : 
About The Pc Industry
About Dell
New Challenges
Top Ten Pc Vendors 2004