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Competitive Strategies Case Study
Case Title:
Nokia’s convergence strategies
Publication Year : 2006
Authors: Philip Anil Kumar, Mridu Verma
Industry: Telecommunications
Region:Japan
Case Code: COM0169P
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
In 2006, Nokia based in Espoo (Finland) is the world leader in mobile communications with a global market share of 34%. It supplied mobile and fixed telecom networks including related customer services. Nokia manufactured easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses.
Since 2000, the telecommunications, media and technology industry had focused on convergence of technology. Bringing together the media - print, TV, fixed-line telephony with the new digital world of the internet and mobility was a concept with great potential. Nokia had made attempts to integrate various features in its mobiles and upgraded them. This case study discusses Nokia’s technology convergence strategy and its attempts to become a market leader
Pedagogical Objectives:
- To understand the technology convergence trends in the mobile industry
- To discuss Nokia’s technology convergence strategy for its mobile handsets
- To discuss Nokia’s competitive strategies.
Keywords : Nokia Media Master; AMPS/TDMA; 3G; Tetra; WAP; W-CADMA; Nokia E series; Competitive Strategies Case Study; Symbian OS
Contents :
Convergence Trends inMobile Industry
Upgrading the Product Line
Nokia’s Reorgainsation
Meeting the convergence challenge
Convergence trends
Nokia’s financial statements
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