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Competitive Strategies Case Study

Case Title:

AMD: Challenging INTEL

Publication Year : 2006

Authors: Siddhartha Paul, Abhijit Sinha

Industry: Engineering, Electrical and Electronics


Case Code: COM0190K

Teaching Note: Not Available

Structured Assignment: Not Available

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AMD, the second largest chip maker challenged the market leader Intel with its server chips. AMD had been growing steadily in the server market with its Opteron chips. AMD’s revenue increased in 2005 in comparison to 2003. In the server chip segment AMD had a market share of around 26% and the company was aiming for a 40% global market share for server chips by 2009. The case deals with the background of both companies AMD and Intel. It also gives an insight into the chip industry overview with the increasing competition between AMD and Intel.

Pedagogical Objectives:

  • To discuss the challenges faced by Intel from AMD
  • To understand the chip industry
  • To understand the competitive scenario in the processor industry and the
  • strategic initiatives taken by both the companies
  • To debate whether AMD could eat away Intel’s market share or not.

Keywords : AMD (Advanced Micro Device); Intel; Chip; Semi conductor; Microprocessor; Server; Competitive Strategies Case Study; Personal computer (PC); Dell; IBM (International Business Machines Corporation); Hewlett Packard (HP); Opteron; Business strategy; Lenovo; Random access memory (RAM); Pentium

Contents : 
Company Background
Chip Industry: A Brief Overview
Battle For Leadership: Amd Vs Intel
Where Semiconductors Are Consumed

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