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Case Title:

European Railways Revamping Model to Combat Low-Cost Airlines: Will it Succeed?

Publication Year : 2007

Authors: Sanghamitra Bhattacharya, Menaka Rao

Industry: Transportation

Region:Europe

Case Code: COM0234B

Teaching Note: Available

Structured Assignment: Available

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Abstract:

  • To understand the operating structure of European Railways
  • To understand the stiff competition faced by European Railways to discount airlines
  • To understand the competitive strategy adopted by European railways.
  • Pedagogical Objectives:

      European Railways; Low-cost Airlines; operating cost structure; Restructuring / Turnaround Strategies Case Study; Operating cost analysis; Railwaysvs budget airlines; yield management system; Railteam; airline-style alliance; rail network; budget airlines; Eurostar; Yield Management system ingradients; marketing; business model; Reformation

    Keywords : European Railways; Low-cost Airlines; operating cost structure; Restructuring / Turnaround Strategies Case Study; Operating cost analysis; Railwaysvs budget airlines; yield management system; Railteam; airline-style alliance; rail network; budget airlines; Eurostar; Yield Management system ingradients; marketing; business model; Reformation

    Contents : 
    European Railways: Infrastructure
    European Railways: Operating Cost Structure
    European Railways vs Budget Airlines
    European Railways vs Budget Airlines
    Yield management system of Low-cost Airlines
    Market Share of Low-cost carriers

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