Popular Searches
Useful Links
Competitive Strategies Case Study
Case Title:
Sony's Cost Cutting Strategies
Publication Year : 2004
Authors: Shalini, Sumit Kumar Chaudhuri
Industry: Engineering, Electrical and Electronics
Region:Japan
Case Code: COM0238
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Since its inception in 1946, Sony Corporation has been known for its innovation and product quality. However, since the late 1990s, due to high competition from domestic and international players, recession in the Japanese economy and quality concerns of its gadgets, Sony has been facing stagnant growth and decreased profitability. With its core business of consumer electronics witnessing stagnated growth, Sony under its CEO, Nobuyuki Idei, initiated a massive restructuring plan in 1999, which was primarily aimed at cutting costs and regaining the company's competitive edge.
Pedagogical Objectives:
- To discuss the restructuring strategies of Sony
- To discuss the company's 'transformation 60' initiative .
Keywords : Sony; Restructuring;Cost Cutting; Restructuring / Turnaround Strategies Case Study; Consumer Electronics
Contents :
Sony’s Rapid Growth
Business Segment Information
Outlook for the Fiscal Year ending
Sony’s Product and Technology Milestones
Related Case Studies
Recently Bought Case Studies
Outsourcing Trends - Vol. I
Price: $35
Hardcover edition
ISBN 81-314-0610-5
MNCs in India: The Competitive Strategies - Vol. I
Price: $50
Hardcover edition
ISBN 978-81-314-2037-9
MNCs in China - Vol. I
Price: $50
Hardcover edition
ISBN 81-314-1211-8- View all Casebooks »
Case Studies On
Course Case Mapping For Human Resource Management
Price: $Course Case Mapping For Human Resource Management - I
Hardcover edition
Course Case Mapping For Marketing Management - II
Price: $Course Case Mapping For Marketing Management - II - I
Hardcover edition
Course Case Mapping For Organisational Behaviour
Price: $Course Case Mapping For Organisational Behaviour - I
Hardcover edition- View All Course Casemaps>
Course Case Mapping For
An interview with B.V.R. Mohan Reddy, Founder and Chairman, Infotech EnterprisesS Limited
Price: Rs.1000
An Interview with Gurcharan Das, Former CEO, Procter & Gamble, India.
Price: Rs.1000
An interview with Arun Shourie, Former Union Cabinet Minister, Govt. of India
Price: Rs.1000- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can’t Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course
New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
Jim Collins
Founder of Management Laboratory in Boulder, Colorado
Speaks on Level 5 Leadership
Jeanne M Brett
DeWitt W Buchanan, Jr., Professor of Dispute Resolution and Organizations at Kellogg School of Management, Northwestern University.
Speaks on Multicultural Teams
Sreenivasan Ramakrishnan
Co-founder and CEO, Marketics
Speaks on Knowledge Process Outsourcing- View All Executive Interviews»
