Business Case Studies, Core Competency & Competitive Advantage Case Study, Apple's,Payoffs

print page
Tell A Friend
Bookmark

Case Categories

Core Competency & Competitive Advantage Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Apple’s “Low-End” Strategy: The Payoffs

Publication Year : 2005

Authors: Roopa Umashankar, Sumit Kumar Chaudhuri

Industry: Engineering, Electrical and Electronics

Region:USA

Case Code: CCA0014

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
In early 2005, for the first time in its history, Apple Inc. entered the low-end market by introducing its cheapest digital music player, iPod Shuffle at $99 and a ‘headless’ Mac Mini at $499. However, analysts observe that with these new products Apple is likely to run the risk of cannibalisation and might also face severe competition from established players like Dell, HP (Hewlett-Packard) and Sony in the low-end market.

Pedagogical Objectives:

  • To describe Apple's product strategy
  • To discuss the payoffs of Apple's entry into the low-end market

Keywords :  Apple’s low-end strategy; Apple’s product strategy; Apple product matrix; Competitive Strategies Case Study; Apple’s iPod Shuffle; Mac Mini; Mac’s market share; Apple’s Internet strategy; Apple’s digital hub strategy; Sales of iPod Shuffle; Mac Mini’s major competitors; Apple’s sweet spot; MP3 market; Apple’s challenges in the low-end market; Global PC (personal computer) market

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Prof. Kai-Alexander SchlevogtProf. Kai-Alexander Schlevogt

    Professor of international strategy and leadership at the National University of Singapore (NUS) Business School. He serves as Program Director of the Nestle Global Leadership Program, delivered in association with London Business School.
    Speaks on Emerging Markets
  • Derek W BunnDerek W Bunn

    Professor at London Business School.
    Speaks on Decision Making
  • Prof. Reuben AbhrahamProf. Reuben Abhraham

    Professor & Director of EMSI, Indian School of Business
    Speaks on Bottom of the Pyramid
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap