Business Case Studies, Corporate Transformation Case Study, HP,Reinventing

print page
Tell A Friend
Bookmark
 

Case Categories

Corporate Transformation Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

HP: Reinventing Itself

Publication Year : 2006

Authors:  Siddhartha Paul, Abhijit Sinha

Industry: Engineering, Electrical and Electronics

Region:US

Case Code: COT0010K

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
In 2006, HP planned a million dollar global marketing campaign. Through this campaign the company wanted to send a message to its consumers that they were also one of the prime sellers of personal computers and not only high quality printers. HPs goal was to make the personal computer a more powerful personal tool for the customers. This included ads on the internet, TV, print and billboard. The company felt that this campaign would increase momentum of its PC sales. The case gives an insight into HPs history from its inception with the challenges it faced from its competitors. The case also focused on HPs integrated marketing.

Pedagogical Objectives:

  • To understand the challenges faced by HP
  • To understand the competitors marketing strategies
  • To analyse HPs marketing campaign in comparison to its competitors
  • To analyse HPs focus on Integrated Marketing

Keywords : Hewlett Packard (HP); Personal computers (PCs); Printers; Marketing; DELL; Corporate Transformation Case Study; IBM; Advertising; Promotion; Canon; Integrated marketing; On-line advertisements; Marketing campaign; Internet; Strategy; Computers

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap