DIversification Strategies Case Study

Lagardere: Unrelated Diversification to Related Diversification

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Abstract:
There have been many instances in history when an industry or a particular company experienced a 10x change. Lagardere, a French media and technology company under the leadership of Arnaud Lagardere witnessed a similar shift in strategy; from unrelated diversification to related diversification, as opposed to the traditional practices.

Pedagogical Objectives:

• To discuss the diversification strategy adopted by the Lagardere group
• To discuss the shift in focus of the company's traditional business practices.

Keywords : Lagardere Group; Lagardere SCA; Competitive growth strategy; European Competition Commission; Arnaud Lagardere; Jean-Luc Lagardere; Matra, Formula 1; Restructuring strategy; Grolier, Editis, Accenture; Mergers and acquisitions; European Aeronautic Defence and Space Company (EADS); Diversification; Societe Industrielle de Mecanique at Carrossereie Automobile; Hachette Distribution Services; Diversification Strategies Case Study; Publishing; Hachette Livre; Media and entertainment industry