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Case Title:

BP: Organisational Restructuring and Evolution of a New Corporate Identity

Publication Year : 2004

Authors: Devangana Sisodia, Sumit Kumar Chaudhuri

Industry: Oil and Natural Gas

Region:India

Case Code: VMG0002

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
By 2004, BP (British Petroleum) had transformed itself from a typically old-fashioned British company to an aggressive corporate entity to become the second largest company in the world, with operations in more than 70 countries. BP's transformation into a successful energy company in the 21 st century can be traced back to its restructuring in the 1990s under the stewardship of its CEO, Lord David Browne. Radical changes in BP's organisational culture, the knowledge sharing initiatives and its focus on being an environmentally conscious energy provider, have all contributed to the corporate transformation.

Pedagogical Objectives:

  • To discuss BP's restructuring initiatives to bring about a change in its corporate identity.

Keywords : BP (British Petroleum); Organisational restructuring; Corporate culture; Organisation culture; Restructuring / Turnaround Strategies Case Study; Change in corporate structure; Work culture; BP identity; BP transformation; Change in culture; Knowledge management; Green image

Contents:

  • Introduction
  • BP through the ages: from Persia to global presence
  • The 1990s: restructuring and resurgence phase
  • BP's expansion spree

  • The new culture at BP
  • Knowledge sharing initiatives
  • Transformation into the green energy company
  • Future challenges

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