Business Case Studies, Organizational Behavior Case Study, Marketing, Marketing Strategies

print page
Tell A Friend
Bookmark
 

Case Categories

Marketing Management Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

'Global Vision 2010': Toyota's Strategic Initiatives

Publication Year :  2010

Authors: Priti Krishnan, Sumit Kumar Chaudhuri

Industry: Automobile Manufacturing

Region: Japan

Case Code: MM0047

Teaching Note: Available

Structured Assignment: Available


OR





Abstract:
In 2002, Toyota Motor Corporation, the No. 2 carmaker in the world, released its 'Global Vision 2010', in which it highlighted, among others, its concern for environmental protection. Although Toyota has been criticised for representing a false environmental friendly image, Toyota has constantly been involved in activities like initiating environment protection plans and manufacturing hybrid cars. The company believes that through this it would be able to achieve its aim of becoming the No.1 carmaker in the world and occupy 15% of the global automobile market.

Pedagogical Objective:

  • To highlight Toyota's efforts towards environmental protection as part of its global vision
  • To discuss whether Toyota would achieve its goal of becoming the leading carmaker in the world by 2010 by establishing itself in difficult markets.

Keywords : Vision; Vision, Mission & Goals Case Study; Business ethics; Hybrid cars; Global expansion of Toyota; General Motors; Ford; Market positioning; Market leadership; Corporate image; Social responsibility of an organisation; Product differentiation

Contents:

  • Global Vision 2010 of Toyota
  • Strategic Initiatives

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • P GopalakrishnanP Gopalakrishnan

    is a Vice-President, CavinKare International Business.
    Speaks on Brands and Branding
  • Richard RawlinsonRichard Rawlinson

    Richard Rawlinson, is a Vice President of Booz & Company
    Speaks on Marketing in a Downturn
  • View All Executive Interviews»







Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap