Business Case Studies, Investment and Banking Case Study, Union Bank Of Switzerland: The Banking Way

print page
Tell A Friend

Case Categories

Investment and Banking Case Study

Case Title:

Gold as a long term investment Fading glitter?

Publication Year : 2010

Authors: K Roopa, L Ravi and S Chaganty

Industry: Minerals, Metals and Mining


Case Code: INB0006IRC

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Investors are often unsure as to what should constitute their long-term investment portfolio. Gold as an investment provides a hedge against inflation and gives relatively predictable returns amidst uncertain economic conditions. Gold has been reported to be a best bet during bad times and is said to never fall in value due to its own intrinsic worth, though the return may be small. On the other hand, stocks may give exceptional returns - as high as twelve times more than gold in a booming market. But at the same time, the return may turn out to be negative if the market turns bearish. How should a prudent investor diversify the portfolio in such a format that it takes care of the returns whether the market is bearish or bullish? Is gold as a long-term investment a better option than stocks?

Pedagogical Objectives:

  • To study gold as a long-term investment
  • To study stocks as a long-term investment as compared to gold.
  • To comprehend the critical success factors of long-term investment.

Keywords :  Gold, Long-term investment, Stocks, Inflation, Economy, Financial crisis, Hedge, Index funds, Investment portfolio, Stock exchange

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Prof. Amitava ChattopadhyayProf. Amitava Chattopadhyay

    The L'Oreal Chaired Professor in Marketing-Innovation and Creativity-Professor of Marketing at INSEAD.
    Speaks on Executive Development
  • Geoffrey MooreGeoffrey Moore

    Managing Director at TCG Advisors and a Venture Partner at Mohr Davidow Ventures.
    Speaks on Innovation
  • Colonel Steven MainsColonel Steven Mains

    Colonel Steven Mains serves as the Director of the Center for Army Lessons Learned, part of the US Combined Arms Center at Fort Leavenworth, Kansas.
    Speaks on Knowledge Management
  • View All Executive Interviews»

Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501203, Telangana, INDIA, E-mail:

2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap