Business Case Studies, Marketing Strategies Case Study, Titan Industries

print page
Tell A Friend
Bookmark
 

Case Categories

Marketing Management Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Titan Industries – Getting the Marketing Mix Right

Publication Month and Year :  July 2009

Authors: D Gayatri, T Phani Madhav

Industry: Watch

Region:India

Case Code: MM0002

Teaching Note: Available

Structured Assignment: Available


OR





Abstract:
Titan Industries Ltd., TATA Group's watch making division brought about a revolution in the Indian watch industry. Its sophisticated technology, high quality products and innovative marketing made it a market leader. The market endorsement for its undisputed leadership is manifested in its market share, brand awareness, and more importantly its success abroad.

Pedagogical Objective:

  • To discuss how Titan managed its marketing mix elements to attain the leadership position in the Indian watch industry.

Keywords : Target market selection, Differentiation; Segmentation; Innovative Marketing; Indian watch industry; Organized retailing in India; Titan advertising; Product and pricing; Distribution; Product line; Sub brands; Market segmentation; Marketing Strategies Case Study; TATA Group; Hindustan Machine Tools (HMT); Time Zone; World of Titan; Titan into retailing, Marketing Management; Marketing Mix; Market Segmentation; Product Life Cycle; New Product Development; Consumer Behavior; Marketing Case Studies; MBA; Marketing Course for MBA Marketing Course Case Map; Course Case Map; Case Map

Contents:

  • The Indian Watch Industry
  • Products for Changing Needs
  • Reaching Out Customer
  • The World of Titan – Titan into Retailing
  • Advertising and Promotion
  • Challenges

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • P GopalakrishnanP Gopalakrishnan

    is a Vice-President, CavinKare International Business.
    Speaks on Brands and Branding
  • Richard RawlinsonRichard Rawlinson

    Richard Rawlinson, is a Vice President of Booz & Company
    Speaks on Marketing in a Downturn
  • View All Executive Interviews»







Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap