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Marketing Management Case Study

Case Title:

Acquire and Ascend : The ebookers Way

Publication Year :  2010

Authors: Uma Shanker Shastry, T Phani Madhav

Industry: Internet and e-commerce


Case Code: MM0032

Teaching Note: Not Available

Structured Assignment: Not Available


Abstract: is one of the earliest European on-line travel agencies to have successfully generated revenues on the web. In transforming itself from the traditional off-line business, the company weathered several downturns. In spite of the widespread doubts and anxiety that prevailed among the investing community, the company raised funds from the American and German stock markets. During the downturn, ebookers went on acquiring many on-line travel agents across Europe. Just when the company was about to break even, the September 11 attacks shook the entire travel industry of world. Still, the company did not cease its acquisition strategies.

Pedagogical Objective:

  • To discuss the strategies that underlies the success of

Keywords : eBookers; Dinesh Dhamija; On-line travel agency; Acquisitions; Tecnovate;Mergers, Acquisitions, Alliances Case Study ; Flightbookers; Phocus-Wright; Merchant fares; Travel; Dabin Travel; Expedia;; America OnLine; AOL; British Airways


  • Acquisitions
  • The September Fall
  • PlansAhead

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