Marketing Management Case Study

Acquire and Ascend : The ebookers Way

OR

Abstract:
ebookers.com is one of the earliest European on-line travel agencies to have successfully generated revenues on the web. In transforming itself from the traditional off-line business, the company weathered several downturns. In spite of the widespread doubts and anxiety that prevailed among the investing community, the company raised funds from the American and German stock markets. During the downturn, ebookers went on acquiring many on-line travel agents across Europe. Just when the company was about to break even, the September 11 attacks shook the entire travel industry of world. Still, the company did not cease its acquisition strategies.

Pedagogical Objective:

• To discuss the strategies that underlies the success of ebookers.com.

Keywords : eBookers; Dinesh Dhamija; On-line travel agency; Acquisitions; Tecnovate;Mergers, Acquisitions, Alliances Case Study ; Flightbookers; Phocus-Wright; Merchant fares; Travel; Dabin Travel; Expedia; Lastminute.com; America OnLine; AOL; British Airways

Contents:

• Acquisitions
• The September Fall
• PlansAhead