Business Case Studies, Organizational Behavior Case Study, Marketing, Marketing Strategies

print page
Tell A Friend
Bookmark
 

Case Categories

Marketing Management Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

De Beers' Corporate Transformation: The Competitive Pressures

Publication Year :  2010

Authors:  Kisholoy, Sumit Kumar Chaudhuri

Industry:  Diamond & Other Precious Stone Mining

Region: South Africa

Case Code: MM0041

Teaching Note: Available

Structured Assignment: Available


OR





Abstract:
The De Beers group, which maintained a monopoly on the global diamond trade since the early 20th century, had to change its business model by the turn of the 21st century. It adopted the 'Supplier of Choice' program as a response to several allegations of unethical business practices, the issue of conflict diamonds in Africa and the antitrust suits filed against it in the US and the UK. De Beers consciously transformed itself from being a controller to stimulator of global diamond business. However, it faces stiff competition from a number of competitors, prominent among them being Lev Leviev, who pioneered the concept of vertical integration in the diamond trade and has robbed De Beers of many lucrative deals.

Pedagogical Objective:

  • To understand how the global diamond industry used to run through a cartel in most part of the 20th century
  • To describe the competitive landscape of the global diamond industry in the 21st century
  • To analyse the business transformation at De Beers and its impact on the company and the global diamond trade as a whole.

Keywords : 'Horizontal vs vertical monopoly'; Corporate Transformation Case Study; Single channel marketing; Central selling organisation; The diamond cartel; Buyer of last resort; 'A Diamond is Forever'; De Beers and Alrosa; Lev Leviev; Synthetic diamonds; US antitrust; Supplier of choice; The 'Forevermark'; Conflict diamonds; Making money the De Beers way

Contents:

  • De Beers' Competitive Scenario
  • The Corporate Transformation: From Controller to Stimulator of Diamond Demand

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • P GopalakrishnanP Gopalakrishnan

    is a Vice-President, CavinKare International Business.
    Speaks on Brands and Branding
  • Richard RawlinsonRichard Rawlinson

    Richard Rawlinson, is a Vice President of Booz & Company
    Speaks on Marketing in a Downturn
  • View All Executive Interviews»







Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap