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Competitive Strategies Case Study

Case Title:

Acquire and Ascend : The ebookers Way

Publication Year : 2003

Authors: Uma Shanker Shastry, T Phani Madhav

Industry: Internet and e-commerce


Case Code: COM0002

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract: is one of the earliest European on-line travel agencies to have successfully generated revenues on the web. In transforming itself from the traditional off-line business, the company weathered several downturns. In spite of the widespread doubts and anxiety that prevailed among the investing community, the company raised funds from the American and German stock markets. During the downturn, ebookers went on acquiring many on-line travel agents across Europe. Just when the company was about to break even, the September 11 attacks shook the entire travel industry of world. Still, the company did not cease its acquisition strategies.

Pedagogical Objectives:

  • To discuss the strategies that underlies the success of

Keywords : eBookers; Dinesh Dhamija; On-line travel agency; Acquisitions; Tecnovate;Mergers, Acquisitions, Alliances Case Study ; Flightbookers; Phocus-Wright; Merchant fares; Travel; Dabin Travel; Expedia;; America OnLine; AOL; British Airways

Contents : 
The September Fall
Plans Ahead
ebookers plc. Financial Highlights

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