Business Case Studies, Competitive Advantage Case Study, Taiwan's Competitive Advantage,Liquid Crystal Displays

print page
Tell A Friend

Case Categories

Competitive Advantage Case Study

Case Title:

Taiwan's Competitive Advantage in Liquid Crystal Displays (LCDs)

Publication Year : 2003

Authors: B N Renuka Prasad, Christoph Zacharias

Industry: Engineering, Electrical and Electronics


Case Code: CCA0001

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Liquid Crystal Display (LCD) technology first hit the consumer market in the 1960s in the form of watches, calculators etc. By the late 1990s, it was widely used in notebooks, PCs, cell phones, personal digital devices and so on. LCD TVs with their premium price tag represented a relatively small segment of the overall television market even in 2003. However, LCD TV production was expected to go up in 2004. Consequently, prices were likely to drop to levels affordable to the average customer by 2005. Since the late 1990s, a vast majority of LCD products such as notebook PCs, cell phones, personal digital devices were made in Asia. As in 2003 Taiwanese manufacturers dominated the notebook computer industry. This gave Taiwanese LCD-makers a competitive advantage in the booming LCD TV business. However, Korea and Japan dominated the LCD business. Taiwan trailed Japan in LCD technologies. Besides Taiwan, with its high cost of land and labour was losing its competitive advantage as a manufacturing base to China.

Pedagogical Objectives:

  • To discuss the competitive landscape in Asia in the LCD business, with specific references to the competitive advantage of Taiwan in the technology.

Keywords : Taiwan; Core Competency & Competitive Advantage Case Study; Taiwan's competitive advantage; Taiwan and LCD; Small and medium enterprises; Cluster; Liquid crystal display; Thin film transistor; Plasma display; Samsung; LG Philips; AU Optronics; Sharp; Korea; Volatility; OBM

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Tamara J EricksonTamara J Erickson

    Tamara J Erickson, President nGenera Innovation Network
    Speaks on Managing Troubled Times
  • Paul BrackenPaul Bracken

    Prof. Paul Bracken, leading expert in global competition and the strategic application of technology in business and defense.
    Speaks on Midlife Crisis
  • Michael BrimmMichael Brimm

    Prof. Michael Brimm is Emeritus Professor of Organization and Management at INSEAD.
    Speaks on Managing Complexity
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap