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Competitive Advantage Case Study

Case Title:

eBay's Technology Management

Publication Year : 2004

Authors: Siva Rama Krishna .P, T Phani Madhav

Industry: Internet and e-commerce


Case Code: CCA0009

Teaching Note: Not Available

Structured Assignment: Not Available

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eBay is the most successful on-line person-to-person trading community on the Internet. Within four years, eBay's site was able to attract millions of people from around the world through its auction-style and fixed-price formats. But as the number of users grew, eBay was plagued with problems pertaining to IT (information technology) architecture. It was believed that eBay's IT department failed to keep up with the speed of eBay’s growth.

Pedagogical Objectives:

  • To discuss the technology glitches that eBay faced and how it completely overhauled its technology architecture to reduce site outages and improve its site availability
  • To discuss the importance of technology in a fast-growing Internet business

Keywords : eBay; On-line trading; Pierre Omidyar; Meg Whitman; Technology architecture and infrastructure; Innovation Management Case Study; Outages; Maynard Webb; eBay's front-end and back-end applications; V3 technology; Technology glitches; The trust factor; Scaleable user interface

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