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Diversification Strategies Case Study
Case Title:
Campbell Soup Company in 2006
Publication Year : 2006
Authors: Bharathi S Gopalv
Industry: Home Appliances and Personal Care Products
Region:US
Case Code: DIS0016B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The case study narrates the efforts of the Campbell Soup Company in the US to transform its business in 2006. The Campbell Soup Company in the US, after several years of decline witnessed growth in one of its major product lines, condensed soups, in 2005. It was believed that this significant growth was the result of the company’s relentless efforts since 2002. Campbell took several measures such as strengthening the soup market in the US, introducing new and easy packaging for its entire soup line, focusing on advertising and promotions and also enhancing the merchandise display at the retail stores. Having achieved success with these measures in 2006, the company initiated to transform major product lines across the world.
Pedagogical Objectives:
- To highlight the efforts of Campbell Soup Company to transform its business.
Keywords : Campbell; Campbell's soup; Diversification Strategies Case Study; CPG industry; condensed soup; transformation; V8 chunky soup; Godiva; disinvestment; diversification; restructuring; pepperidge farm; trading up; new markets; pack design
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