Business Case Studies, Diversification Strategies Case Study, Campbell Soup Company in 2006

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Case Title:

Campbell Soup Company in 2006

Publication Year : 2006

Authors: Bharathi S Gopalv

Industry: Home Appliances and Personal Care Products

Region:US

Case Code: DIS0016B

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The case study narrates the efforts of the Campbell Soup Company in the US to transform its business in 2006. The Campbell Soup Company in the US, after several years of decline witnessed growth in one of its major product lines, condensed soups, in 2005. It was believed that this significant growth was the result of the company’s relentless efforts since 2002. Campbell took several measures such as strengthening the soup market in the US, introducing new and easy packaging for its entire soup line, focusing on advertising and promotions and also enhancing the merchandise display at the retail stores. Having achieved success with these measures in 2006, the company initiated to transform major product lines across the world.

Pedagogical Objectives:

  • To highlight the efforts of Campbell Soup Company to transform its business.

Keywords : Campbell; Campbell's soup; Diversification Strategies Case Study; CPG industry; condensed soup; transformation; V8 chunky soup; Godiva; disinvestment; diversification; restructuring; pepperidge farm; trading up; new markets; pack design

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