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Vision, Mission and Goals Case Study

Case Title:

Big Bazaar, India’s Hypermarket Chain: Can its Ambitious Future Plans Succeed?

Publication Year : 2010

Authors: D Rani, D John, S Chaganty

Industry: Retailing


Case Code: VMG0015IRC

Teaching Note: Not Available

Structured Assignment: Not Available

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Big Bazaar owned by Pantaloon Retail India Limited, the flagship retail chain of the Future Group, achieved a unique milestone in the history of world retail - by being the first hypermarket format in the globe to roll-out the fastest 101 stores in a short span of seven years. It works on the same economy model as Wal-Mart and has had considerable success in many Indian cities and small towns. The Group is confident of the Indian retail story. It has not slowed down its expansion plans despite many other retailers slowing expansion, reducing the number of outlets, effecting lay offs and even exiting the businesses. Big Bazaar plans to have 300 stores and is expecting revenues of 130 billion rupees by the year 2011. The case helps to analyse whether Big Bazaar will be able to achieve its goals in spite of the fiscal woes the economy is facing today.

Pedagogical Objectives:

  • To analyse the retail scenario in India and the critical success factors of organised retailing in India
  • To analyse the retailing strategies followed by Big Bazaar and their strengths, weakness, opportunities and threats, in their bid to grow
  • To analyse the future plans of Big Bazaar.

Keywords : Big Bazaar, Hypermarket chain, Future Group, Trends and growth, Indian retail scenario, Big Bazaar's growth, Future plans of Big Bazaar, Kishore Biyani


  • Indian Retail Scenario
  • Big Bazaar's: Growth
  • Future and Road Ahead

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