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Electrolux: Reinventing operations in North America
Cyberabad Police’s ISO 9001:2000 Certification Programme: A Model of Success?
Chrysler's Product-mix Challenges: Is Flexible Manufacturing the Answer?
Global Hospitals – Where Life Gets a Second Chance
Automobile Safety: Japanese Manufacturers Lead the Way
Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company
City Couriers: Dilemma in Design Experiment
Sam Adams’ Repositioning strategies
La-Z-Boy: Changing Style
STAR TV in India: The Growth Strategies
Pantaloon: Revolutionizing the Indian Retailing Industry
Reinventing the Buick Magic
Inflation Measure: CPI or WPI?
iMAC G5’s Success: iPod’s Halo Effect
Virgin Mobile in USA: Differentiating Growth Strategies
Hyundai's 'Santro' in India: Product Life Cycle Strategies
Gucci: Robert Polet’s Repositioning Strategies
Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
Fopp UK Music Retailer (B): The Costs of Over Exposure
Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
Capsule Hotels: A Case of Reverse Positioning
Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
Best Buy's 'Customer Centricity' Model: The Segmented Stores
Fairness Products Market in India: Who is the ‘Fairest’?
Pantaloon Retail (India) Limited: Managing Working Capital for Long-term Capital
Private Schools in China
Public Private Partnership in Rajasthan's Health Sector: Outsourcing Diagnostic Services
Managing Olympics 2004: The Run-up to the Games
Mattel’s Global Expansion: Analysing Growth Trends
Students’ Educational Loans: Bank Manager’s Dilemmas on Repayment Probabilities
Priya’s Probability of Getting into a B-School
Customer Satisfaction with DTH Services in India
Swarnamukhi Public Bank Limited’s SME Loans
The Strategic Break: To Be or Not to Be
Kumar Construction Company: Bidding Decision Analysis
Reinventing Chrysler – Dieter Zetsche’s strategy
Restructuring Initiatives at Alstom
Turnaround Efforts at Sun Microsystems
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