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Need for Training Sales Personnel in Insurance Organizations
Rebating in Insurance - Boon or Bane
Effectiveness of Symbols and Ideas in Advertising Insurance Products
Email an Effective Communication Tool for Insurers
Financial Risk Management at Hersheys
Credit Risk Management at ABN AMRO
Market Risk Management at ABN AMRO
Market Risk Management at JP Morgan Chase
Dr. Reddy's New Corporate Identity
Rethinking Domino's Expansion Plans
The Hotel Corporation of India Story
The Tata Group: Integrating Social Responsibility with Corporate Strategy
Sustainability Management at Philips
The Case of insider trading (HLL-BBLIL Merger)
Li & Fung: The Global Value Chain Configurator
Xerox PARC: Innovation without Profit?
The CRB Scam
The Anubhav Plantations Scam
Coimbatore Bypass Road Project
Browser Wars II: The Release of IE 7 (BETA 2)
Tata Motors: Serving an 'Ace' for Success
Lipitor: How far should Pfizer push the Pill?
All Out' - Marketing a Mosquito Repellant
Rebuilding the 'Martha Stewart' Brand
Marketing 'The Da Vinci Code'
Coffee Parlors in India - Hotting Up
The Indian Petroleum Industry: Towards Branded Fuels
Lacoste's Marketing Strategies in the US
BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
Ujala - The Supreme Whitener
Discovery Channel - Discovering India
Asian Paints - Adding Colours
LG's Marketing Strategy In India
Banning Surrogate Liquor Advertising
The Launch of New Coke
Reader's Digest - The Story of a Magazine
US Insurers Looking Towards Indian Insurance Market
Information System Planning in Insurance Organizations
BPCL's Petrol Pump Retail Revolution
The Leveraged Buy Out Deal of Tata & Tetley
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