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Turnaround Efforts at Ford
EMC’ restructuring
Turning Loss-making Steel Plantsinto Cash Cows
NOKIA – Restructuring Strategies
Restructuring Efforts at Cadbury Schweppes
Nissan & Mitsubishi: A Tale of Two Turnarounds
Korea’s Kookmin Bank – Restructuring Strategies
Daewoo Corporation: Corporate Restructuring Success
Toshiba: Restructuring to Sustain its Leadership
Lucent Technologies: The Resurrection
Delta Air Lines: Grinstein’s Restructuring Challenge
Fiat Auto: Turning Around The Turnaround Strategies?
Mazda’s Magical Turnaround
United Airlines’ Growing Troubles: Looking for Solutions
AirTran Airways: The Turnaround
America Online: The Restructuring Strategies
Humana Inc: Turnaround of a Health Insurer
Matsushita Electric Industrial Company: The Restructuring Strategies
Russian Banks: A Crisis of Confidence?
Tyco International Ltd: The Revival Strategies
Unilever's Digital Media Strategy
Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
Reebok Vs Nike in India: Reebok Covert Marketing strategies
adidas vs PUMA: Marketing War for Football World Cup 2006
Nestlé’s Marketing: The Next Driver of Value Growth?
Titan Industries – Getting the Marketing Mix Right
Coca-Cola – Contentious Overseas Business Practices
Nano, Tata’s ‘People’s Car’: Who is Marketing?
Sony Ericsson’s Alliance: The Synergies
Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
Hyundai’s “Santro” in India: Product Life Cycle Strategies
Apple’s iPod: Product Development and Extension Strategies
Organised Retailing in India – Opportunities & Challenges
P&G: From Mass to Micromarketing
Corporate Communication,The Toyota Way
Americanism, Brand America and American Brands
Indian Auto Component Industry
Semiconductor Industry: Samsung’s ‘BHAG’
Indian Hotel Industry (A): The Competitive Dynamics
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