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Hero Honda's Rural Marketing Initiatives in India
Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Trader Joe's: A Unique Customer Experience
Hershey: Going through a Sweet Recession
Woot.Com - Selling to Geeks
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Tata Sky's Marketing Strategies
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Coca-Cola "Open Happiness" Campaign
Marketing Pristiq: The Advertising Challenge
Maruti Suzuki`s Advertising Strategies
Idea Cellular`s Advertising and Promotion Strategies
i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
Burger King's 'Whopper Freakout' Marketing Campaign
Selling Insurance Products in India: The Commission versus Fee Debate
Canadian Club: Repositioning a Dormant Brand
Tourism Kamloops Customer Service Champion
Volkswagen's Marketing Strategy in India
Droid: Challenger to the iPhone?
Unilever's Packaging Practices - Innovations and Insights
Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers
Burger King's 'Whopper Virgins' Viral Marketing Campaign
Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
Customer Service at L.L.Bean
Social Marketing: Times of India's 'Teach India' Campaign
Design Thinking and Innovation at IDEO
The Disgruntled Customer
Developing a Personal Selling Strategy
AMD s Consumer and Channel Marketing Initiatives
Crisis Management at Toyota
Avant Garden: Exploring Possibilities for Improving Revenue Management
GlaxoSmithKline`s New Sales Force Compensation System in the US
Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India
The Global IT Services Industry - Heading for a Shakeout?
A Note on Investment Strategies Involving Options
GSM Vs CDMA - A Comparative Study
A Note on the Financial Evaluation of Projects
A Note on Financial Ratio Analysis
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