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NIKE - Evolution of Marketing Strategy
Red Bull Gives You Wiiiings
Lóreal's Global Branding Strategy
Madonna - Two Decades of Successful Personality Marketing
Unilever in India - Managing Brand Extensions
AMD Opteron
AMD Taking on Intel
BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China
Brazil - The Perennial Under Achiever
Revamping Rasna - A Marketing Overhaul Saga
Life Insurance Marketing in India (A)
Life Insurance Marketing in India (B)
Life Insurance Marketing in India (C)
From Philip Morris to Altria
The Hindu: 125 Years in the Media Industry
Sears Logistics Management Practices
Unilever Restructures its Supply Management Practices
Microsoft in 2004: Grappling with New Challenges 
Samsung Electronics in 2004
IKEA: Managing Global Expansion
McDonald's: Cantalupo's Challenge
Qualcomm in 2003
Boeing's Corporate Governance Crisis
Corporate Governance at Merck
Corporate Governance at Citigroup
Restructuring Sony
Sony Corporation in 2004: Managing a Global Corporation
Summer-izing Home Truths?
Apple in 2005: Moving into the Mainstream?
Kellogg's Indian Experience
The Siyaram Celebrity Endorsement Experience
The Story of Benetton's Advertisement Campaigns
Catch-22 for Kellogg's?
Will the Internet Kill the Phone Business?
Implementing Tata Business Excellence Model in Tata Steel
Balanced Scorecard - A Performance Support System
Bancassurance - A Business Option
Call Centers and Customer Relationship Management in Insurance Organizations
Marketing Information Systems in Insurance Companies
Need for Training Sales Personnel in Insurance Organizations
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