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Marketing Research at P & G
Scorpio - Marketing an Automobile Brand
The 'David Beckham' Brand
Absolut Vodka - Creating Advertising History
Harry Potter - A Multi Billion Dollar Business
Lessons in Customer Service From Wal-Mart
Coca Cola India's Thirst for the Rural Market
New Product Development at the Schwan Food Company - Innovations Through Communication
Branding a Commodity - The Tata Steel Way
Calvin Klein's Scandalous Advertising - Morality vs. Money
Price Optimization at Northern Group Retail
Tupperware in India
Nivea - Managing an Umbrella Brand
NIKE - 'The Goddess of Marketing'
Samsung's Marketing Strategy in India
Tommy Hilfiger - The Struggles of an American Fashion Icon
Bumrungrad's Global Services Marketing Strategy
CavinKare's Innovative Marketing Strategies
Hindustan Lever's Foray into Network Marketing
Pantaloons Retail (India) Limited - The Indian Retailing Giant
Hyundai's Marketing Strategies in India
Marketing Strategies of BusinessWorld
Coca-Cola's Belgian Crisis - The Public Relations Fiasco
Honda's Marketing Strategies in India
Repositioning Dabur
Maruti Udyog Limited - The Pricing Dilemma
Casas Bahia - Marketing to the Poor
Coca-Cola's Dasani In the UK - The Public Relations Fiasco
Cummins India - Consumer Driven Modularization Strategy
Harrah's CRM Strategy
Arvind Brands' Competitive Position in the Indian Branded Apparel Market
Marketing and Communication Strategy of Titan Industries' Watch Division - The World's Leading Online Personals Site
Haier's Marketing Strategies in India
Market Expansion Strategies of Maruti Udyog
Organized Retail Industry in India
LG's Growth Strategies in India
Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
The Marlboro Story
Toyota Prius - A Case in New Product Development
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