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Displayed by case title Unfolding New Motivation Lessons?
Leadership Conundrum: Nike After Knight
Ricardo Semler’s Employee Empowerment Strategies at Semco
David Smith: The National Manager’s International Problems
New Recruits’ Perfunctory Perceptions: The Manager’s Apathy
Wipro’s Azim Premji: Level 5 Leadership Style?
Behaviour Modification and Learning Systems at Chocó-Delight
Xerox’s Turnaround: Anne Mulcahy’s “Organizational Change”
Culture Change Management Programme (CCMP) at Cyberabad Police Commissionerate, Government of Andhra Pradesh, INDIA
Rational vs Intuitive Decision Making: Dilemma at Nemesis
Designing an Organisational Culture: Tony Hsieh Wrapping Zappos’ Organisational Culture?
Job Satisfaction and Employee Performance in ‘The Best Companies to Work for’ in India
Emotional Intelligence Deficit: Any Hopes?
Walt Disney Co. (B): Disney in India
Cisco in Emerging Markets (A): Market Entry Strategies in China and India
Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
McDonald’s In China
Disney Channel’s Competitive Strategies
Nokia’s ‘N-Gage’ing Initiative
Business in India – The LG Way
Ready-To-Drink Market
Dainik Bhaskar: The Innovative Marketer
Rural Marketing – Indian Experiences
LG: Rural Marketing in India
P&G in US Toothpaste Market: A Formidable Comeback
Splenda: Leading the Tabletop Sweetener Market
Price Wars in the Indian Detergent Market
European Soccer Merchandising in Asia
Mel Gibson’s New Commandments of Movie Marketing
Philips: The New Age Marketing
Yao Ming: Marketers’ Open Sesame to China
Kellogg’s: Reclaiming its Lost Leadership
Honda’s Eighth Generation Civic: The Competitive Strategies
France’s Wine Industry: In Need of Better Marketing
Cranium Inc., The Board Game Maker: Winning the Marketing Game!
The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
Children's Television Channels: The Marketing Challenges
Corona: The Mexican Beer’s Marketing Strategies in USA
Nestlé's Marketing: The Next Driver of Value Growth?
Harry Potter: Global Marketing Strategies
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