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The Marlboro Story
Toyota Prius - A Case in New Product Development
IKEA's Global Marketing Strategy
Google and the 'Click Fraud' Menace
Pricing Fuzeon - Cost of Innovation?
The 'Incredible India' Campaign - Marketing India to the World
The New 'Indian' Airlines
Radio Mirchi - Spicing up the Indian Air Waves
Segway - Still Off-balance?
Real Madrid: The Galacticos Era
PVR Ltd.'s Growth and Future Prospects
Grove Fresh Ltd - Marketing Organic Juices
Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
Marketing Viagra in India
Kingfisher Airlines - The 'Funliner Experience'
Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand
Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
Hello Kitty': A Japanese Superbrand
The Maggi Brand in India: Brand Extension and Repositioning
Haagen-Dazs: Repositioning a Cult Brand
Hidesign: Marketing Leather Products
Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
Snapple's Marketing - An Unconventional Brand's Claim to Fame
Naming a Pharmaceutical Brand: A Product Manager's Dilemma
Nike's “Joga Bonito” Marketing Campaign
Vertu Mobile Phones: Luxury Redefined
Dell's Customer Contact Center Operations in India
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
Unilever's “Real Beauty” Campaign for Dove
Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
Eurail Group GIE: Marketing Rail Travel in Europe
The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
Bose Corp.: Better Sound through Research or Better Sales through Marketing?
Sony's Battery Recall Fiasco
Philips: Making Sense of Simplicity
Allen Solly - Entering the Indian Women's Western Wear Market
SMS Advertising
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